The Process

Learn How A2 Connects Buyers and Sellers

We Work For You

Whether you are a buyer or seller, we provide a turnkey experience for you as we guide you through the entire buying, selling and teaming process. We will be there every step of the way through this transformative experience in your life.


Ready to build your practice through acquisition? Let us help!

Services for buyers include:
  • Preparing your practice for acquisitions (inside and outside of your broker dealer) – are you ready to grow through purchases?
  • Assessment of your practice to determine your preparedness to acquire a practice (i.e. capacity, operations, people, financing)
  • Building a buyer prospectus for sellers to view prior to launching a public sale
  • Bringing selling practices to you
  • Understanding financing options through our financial partners
  • Reviewing the negotiating points related to securing a practice purchase
  • Post-sale transition of purchased clients into your practice
  • Client Segmentation to determine which advisor from your team will serve each purchased client
  • Book of Business scrub to identify opportunities inside and outside of the book of business being purchased
  • Building out messaging to communicate to the newly purchased clients (i.e. talking points, letters) that your entire team can use
  • Coaching the selling advisor on what to say about you (i.e. why they chose you, the capabilities you and your team have, new and additional services you offer) to the clients
  • Working with your broker-dealer to prepare and process the necessary paper work to move the clients over to your practice
  • Working with your legal team to draft the proper documents to finalize the deal
  • Working with your tax team to plan out the tax-related issues tied to the sale
See also our checklist of how to prepare yourself to buy a practice.


Ready to sell your practice? We can help maximize your profit.

We help our sellers with the following:

  • Estimated Practice Value
  • Analysis and recommendations to bolster Practice Value prior to selling
  • Estimated future Practice Value if seller implements strategies to increase the value of the practice
  • Determining if a public or private sale is the best option for you.
  • Review of current arrangements in place to sell practice (i.e. buy sell agreements)
  • Building your seller prospectus, including the preparation of practice reports
  • Take you through the A2 Sunset Process to attract the best buyers for you which includes:
    • Properly advertising and promoting your practice to sell (varies depending on Public or Private Sale approach)
    • Reviewing Buyer Prospectus’ and interviewing candidates to determine best potential fits
    • Narrowing down the buyers who meet your needs and criteria
    • Negotiating to achieve the price, terms and conditions you want
    • Helping you select the buyer
    • Guiding you through “papering” your purchase by helping you select the right legal approach and team for your written agreements
    • Guiding you through financing process to help you supply the necessary information to provide the buyer and/or financing companies; this also includes helping you understand the type of financing buyers can qualify for
    • Providing you the necessary forms and contact information for finalizing the practice transfer within your Broker Dealer
    • Assisting you in building out the communication plan to announce the sale to your clients
    • Helping you build a process to hand off clients to the buyer
    • Assisting you in building out the communication plan to announce the sale to your clients
    • Providing coaching on what is next for you after the Sunset of your practice (assuming you ride out into the Sunset and don’t plan to return back in practice)
    See also our checklist of how to prepare yourself to sell a practice.

“Travis and his team helped me purchase a practice in a satellite location (I am in VA – the new practice is in CA). The sale was through an auction site and the seller is staying on as a valued advisor for at least the next three years. Travis and his team helped me get the infrastructure in place to be prepared to open satellite locations, helped me negotiate the deal, and is now helping me and my team with the integration of the advisor, staff and clients into our firm.”
– Michael Hancock, $2 million plus GDC producer, Charlottesville, VA

Want to know more?

Schedule a complimentary 30-minute consultation to find out how A2 can benefit you.

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